EPISODE 10: NON-ALCOHOLIC

PODCAST HOST:
TOBY TUCKER – DIRECTOR OF SALES, COUNTRY MALT GROUP

GUESTS:

JOHN WALKER – CO-FOUNDER, ATHLETIC BREWING COMPANY

GRANT LAWRENCE, TERRITORY MANAGER, COUNTRY MALT GROUP

Key Points From This Episode:

• USE THE CODE BREWDECK20 AT CHECKOUT TO GET 20% OFF OF ATHLETIC BEER FOR FIRST TIME CUSTOMERS WITH FREE SHIPPING ON 2 x 6-PACKS OR MORE! athleticbrewing.com

• Knowledge John gained from working at Second Street that’s helped him with his non-alcoholic brewing.

• The move John made to non-alcoholic craft beer; why he decided to fill this gap.

• Athletic Brewing’s expansion and why they set up shop San Diego after Connecticut.

• The process of developing brews early on and the homebrewing setup John had in his garage.

• Styles John started with and Athletic Brewing’s current range.

• Athletic Brewing’s branding; why it’s more like a culture than a brand.

• What vacuum distillation does to flavor and some challenges with membrane filtration.

• How malts present in non-alcoholic beer.

• Why Athletic Brewing leads towards organic when it is possible.

• The role that dry hopping plays in non-alcoholic beer flavor development.

• Selling non-alcoholic beer; the unique advantages and challenges.

• Finding distributors and how it has become easier over the past two years.

• Difficulties Athletic Brewing has faced with supply chain disruptions this year.

• The global popularity of non-alcoholic beer; worldwide trends.

• A case for having a non-alcoholic beer in taprooms for small craft brewers.

• When you make non-alcoholic beer, you have to have a legitimate food safety plan.

• The accolade that has stood out most to John. • John’s mentors and role models, including his dad, Ken Grossman, and Ron Tweet.